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In today’s increasingly competitive business environment, the protection of Intellectual Property Rights is no longer a secondary consideration; it is a strategic necessity. A recent case involving the Ministry of Trade’s discovery of unregistered branded goods at Mangga Dua Market has reinforced the importance of registering and protecting intellectual property from the earliest stages of business operations.
For business owners, safeguarding Intellectual Property Rights is an investment in securing intangible assets such as brand names, logos, product designs, and copyrights for original works. A proper and timely registration process ensures legal certainty and mitigates the risk of infringement, which can potentially damage a business’s reputation.
During an inspection at one of Jakarta’s largest trading hubs, the Ministry of Trade identified products that infringed upon registered trademarks. Although these goods were legally imported, the unauthorized use of an existing registered brand still constitutes a violation of Intellectual Property Rights. Such violations fall under the delik aduan principle as outlined in Article 103 of the Trademark Law, which means legal proceedings can only be initiated upon a formal complaint from the rightful trademark owner.
From a business owner’s perspective, this underscores the importance of holding officially registered Intellectual Property Rights in order to take legal action when necessary. From the perspective of Intellectual Property Rights service providers, this situation highlights the crucial role of professional assistance in filing, classification, and ensuring comprehensive legal protection.
Although the Directorate General of Intellectual Property (DJKI) has enabled online registration, the process still requires meticulous attention to classification details, document completeness, and a tailored protection strategy that aligns with each business’s needs.
Intellectual Property Rights service providers can assist with:
With expert support, business owners can concentrate on their operations without being burdened by complex legal and administrative procedures.
Protecting Intellectual Property Rights is a proactive step toward strengthening your business foundation—whether you are a microenterprise or a large corporation. In the face of rapid digital advancement and increasingly open markets, having officially registered Intellectual Property Rights is a vital sign of readiness for sustainable growth.
If you would like to ensure your brand, creation, or innovation is legally protected, consult a professional service provider who understands the procedures and strategies for effective protection.
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putranto@putranto-alliance.com
Jl. Denpasar Raya Blok C4/24
Kompleks Menteri, Kuningan
Jakarta Selatan 12950 Indonesia
+(62) 21-520-4989